With a background at IKEA Communications, the company who makes the IKEA catalogue and web, I've been part of making some of the most published and viewed 3D visualisations in the world.
So famous, yet so unknown. :-')
Through this I've gained experiences that really helps me in my every day work. As I grew as an artist and felt I wanted to take on the "real world" however, I moved on from IKEA to a small advertising agency called Creative Army. Now I can now work with any client, from small freelancers to big firms.
Visualisations shouldn't just show something, they're supposed to be so much more. To give you a feeling, describing a life style. It isn't just about showing a building, it's about making you creating visions for your future life.
This is something I take for granted, but sadly, most of us in this business don't. Everything today is supposed to be cheap and fast, but the fact that a cheap image also makes your product look cheap tends to go unnoticed.
I think different. I care more about composition, lighting and overall beauty of an image. My images are made with love for my profession, and they are made to grab your attention.